The most underrated employee in your business is actually the coffee shop table. It holds the product, features in every Instagram photo, and if it wobbles, it annoys the customer every time they lift their cup. In my experience designing…
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When designing a café in Riyadh or Jeddah, owners obsess over the counter, the espresso machine, and the floor tiles. But the coffee shop ceiling design? It usually gets a coat of black paint and is forgotten. This is a…
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Stop thinking of T-shirts as “marketing.” Think of them as a clothing line. In Riyadh and Jeddah, coffee shop merchandise has replaced band t-shirts. Walking into a place like Elixir or Brew92 wearing their latest drop is a subtle nod…
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Most cafe owners in Riyadh treat their cafe marketing strategy like a machine gun: they spray thousands of SMS messages and Instagram posts, hoping one hits a customer. This is a waste of money. In 2026, the CST (formerly CITC)…
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Let’s be honest: nobody sits at a desktop computer to browse a cafe anymore. In the world of coffee shop website design, the old rules are dead. In Saudi Arabia, your website isn’t “visited”—it’s glanced at. Your customer is either…
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You might think the need to design business cards is obsolete in the age of LinkedIn and Instagram. You would be wrong. In the Saudi coffee community, business is still personal. Deals are made in the Majlis or over a…
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