In Saudi Arabia, effective drive thru coffee shop design isn’t just a luxury—it’s a survival necessity. Between our intense climate and car-centric cities, that service window is easily the most profitable square meter in your entire business. Yet, I see…
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You can buy the most expensive La Marzocco machine. You can import the finest Gesha beans. You can hire award-winning baristas. But if your coffee shop lighting is bad, your coffee will taste average. That sounds like an exaggeration, but…
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The most underrated employee in your business is actually the coffee shop table. It holds the product, features in every Instagram photo, and if it wobbles, it annoys the customer every time they lift their cup. In my experience designing…
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When designing a café in Riyadh or Jeddah, owners obsess over the counter, the espresso machine, and the floor tiles. But the coffee shop ceiling design? It usually gets a coat of black paint and is forgotten. This is a…
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Stop thinking of T-shirts as “marketing.” Think of them as a clothing line. In Riyadh and Jeddah, coffee shop merchandise has replaced band t-shirts. Walking into a place like Elixir or Brew92 wearing their latest drop is a subtle nod…
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Most cafe owners in Riyadh treat their cafe marketing strategy like a machine gun: they spray thousands of SMS messages and Instagram posts, hoping one hits a customer. This is a waste of money. In 2026, the CST (formerly CITC)…
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