When you Design a Coffee Brochure, you are no longer just sharing information—you are delivering a tangible embodiment of your brand’s craft. In the premium Saudi market, print has evolved from a tool for “Information” into a medium for “Prestige.” It serves as a physical anchor in a digital world, signaling luxury and a level of attention to detail that a screen simply cannot replicate.

A well-crafted brochure is a tactile object that your customers will want to display on their coffee tables rather than toss into a bin. It is a statement of quality that reflects the very beans you roast.

Here is how to design print assets that your customers will actually want to keep.

1. Utility Over Advertising: The “Brew Guide”

If your brochure just lists your prices and your location, it is garbage. The customer has Google Maps for that. To make it a “keeper,” you must provide value.

• The Expert Strategy: Design a “Home Brewing Guide.”
• Create a beautiful, pocket-sized fold-out that teaches the customer the exact water-to-coffee ratio for a V60 or Chemex.
• The Result: They won’t throw it away because it is a useful tool. They will pin it to their fridge or keep it near their espresso machine. Now, your brand logo is living in their kitchen 24/7.

2. Texture is Trust (The “No Gloss” Rule)

In specialty coffee, “Glossy” equals “Cheap.” Shiny paper reminds people of fast-food flyers and bank leaflets.

• The Spec: Use Uncoated, Textured Paper.
• Look for stocks with “tooth” (roughness)—paper that feels organic and raw.
• The Psychology: Specialty coffee is an organic, natural product. Your paper should reflect that. When a customer touches a thick, textured card with an Embossed Logo (raised texture), their brain subconsciously registers “Quality” before they even read the text.

3. Visualizing Flavor: The Spider Chart

Describing coffee flavor is hard. Writing a paragraph about “hints of jasmine with a stone-fruit acidity” often bores the casual drinker.

• The Fix: Stop writing; start drawing.
• Use Infographics. A simple Flavor Wheel or Spider Chart allows the customer to visualize the profile instantly.
• Is it leaning towards “Fruity” or “Nutty”? Is the “Body” heavy or light?
• Visual data looks scientific and professional. It positions you as an expert roaster, not just a cafe.

4. The B2B Power Move: The Catering Deck

Many cafes in Riyadh make huge revenue from office catering and events. You cannot sell a 50,000 SAR catering contract with a WhatsApp message.

• The Strategy: The “Leave-Behind” Deck.
• This brochure targets the Office Manager. It shouldn’t just show coffee; it should show Logistics.
• Include high-quality photos of your setup—the clean table, the uniformed barista, the elegant cups.
• Prove to the corporate client that you will make them look good. This brochure is your silent salesperson in the boardroom.

5. Break the Rectangle (Die-Cutting)

If you stack 10 brochures on a table, and 9 are rectangles, the one that isn’t a rectangle wins.

• The Design Hack: Use Die-Cutting.
• This is a printing process that cuts the paper into custom shapes.
• Try a square brochure, or a brochure with a circular hole cut through the cover to reveal an image on the second page.
• A unique shape disrupts the pattern. It demands to be picked up.

Conclusion

Digital is for speed. Print is for feeling. Don’t waste money printing cheap flyers. Print fewer items, but make them beautiful, useful, and tactile. Make something worthy of the coffee you serve.

Read More : Ultimate Guide to Coffee Cup Design

The Saudi Roaster’s Guide to Professional Coffee Packaging

How to do Coffee shop Banner design

How to design a flyer for a Coffee Shop